The NW's trusted
Rep Group for Mountain Bike, Moto & Run Gear.

Cultivating enthusiasm & sales for over 30 years.

BIKE

Bikes are in our blood. We’ve been riders since childhood, and worked all sides of the industry.

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MOTO

From dirt to street, we bring the same deep product knowledge and dealer support to the powersports world.

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RUN

We keep runners fueled and performing at their best, connecting retailers with the energy and nutrition products athletes rely on

Learn More
Learn More
Contact Us
Contact Us

Our Clients

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Serving the West

Our dealer network is more than 555+ strong across the West

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Map of the United States showing the states of Washington, Oregon, Idaho, Montana, Wyoming, and Alaska in blue with black borders and labels.
A person in a white shirt riding a bicycle on a city street.

and that means we connect you with A lot of riders & runners

  • “It is a pleasure to work with someone who represents both his clients and the brands he carries with such commitment. “

    -Maude Gauthier, Co-Owner of Devinci

  • "I've been buying from NW Velo Sales for the last 10+ years and the shop relationship has gone on even longer. Darren and his team have always been professional and courteous. They provide excellent product support and are engaged with our sales team when in our stores."

    — Brad Bowman, Product Manager of Gregg’s Cycles, Seattle, WA

  • "In my 2+ decades in the industry, Darren is one of only a few I can say are everything that you would want a rep to be to represent your brand."

    — Devyn Pelley, Sales Director of SDG Components

  • "Darren is a detail-oriented sales professional with deep experience across both the bicycle and powersports industries. He approaches the business in a very methodical way and consistently provides thoughtful market feedback that helps brands stay connected to what dealers are seeing on the ground."

    — Teri Lynn, Director of US Sales for Troy Lee Designs

  • "Darren is an incredible rep and goes above and beyond and is very much appreciated in business and friendship working together. He is knowledgeable, friendly and very professional as well I would highly recommend him to work with in any capacity."

    Aaron Evans, GM of Fun Country PowerSports, The Dalles, OR

  • "Darren and his crew at Northwest Velo Sales have always been one of the premier rep groups in all of moto and cycling. Darren has instilled his philosophy in all his crew and always strives to not only represent his brands with passion at the same time working with his retailers with the utmost integrity. It has been a pleasure to be associated with the team."

    — Bill Berroth, President of Motonation/Ciclista America

  • "Even in a mature territory, Darren continues to find growth by taking great care of his retailers while always looking for new opportunities for the brands he represents. That balance is rare. You do have to overlook the mustache from time to time to take him seriously—but once you do, you’ll realize you’re working with one of the best in the business."

    — Joe Earley, President of Tifosi Optics

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Our X factors

Knowledge

We get to know every model, spec, and component in your lineup. When retailers have questions, we have answers — not guesses.

Support

From onboarding to reorders, we're real people in your corner you can count on who truly care about your brand.

Experience

With years of experience representing top bike, moto and running brands, we know what sells, how to sell, and what your customers are looking for.

Enthusiasm

We're riders and runners who happen to be reps. Our passion for sport fuels every conversation, demo day, and shop visit.

our approach & services
our approach & services
A person riding a mountain bike through a smoke-filled forest with tall trees and a dirt trail.

We are life long enthusiasts with a passion for spreading the word.

At NW Velo Sales we are lifetime bike and moto enthusiasts with a deep and layered knowledge of products and what riders want which we means we understand how to promote great equipment to retailers, and how to help retailers promote it to riders.

About Us
About Us

Talk to Us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!