More than just sales.

We develop enduring relationships between brands and dealers that go beyond selling.

At NW Velo Sales we understand that representing your brand is more than a simple transaction. We are seasoned sales representatives that specialize in marketing, in-store merchandising, in-store clinics, sales support, shipping management and warranty tracking. 

A man in a hoodie and baseball cap standing behind a counter with helmets, addressing a group of people seated in front of him in a bike shop with large windows and bicycles on display.

  • We assist our retailers with in-store merchandising whether it is provided from the brand or custom made to fit particular scenarios. We also educate our customers on optimal sales floor layouts to increase the consumer's shopping experience. 

  • We utilize our over 3 decades of relationships with Northwest retailers to place the products from our vendor partners in the best resellers available.

  • Sales for the brands we represent is only as good as the sales staff presenting it to the consumer.  Therefore, we spend time with the retailer’s staff to ensure they are up to speed on all the technical details of the products we provide.

  • We manage all aspects of the ordering process from the order entry, warehouse fulfillment, best choice for freight forwarder to retailer delivery.

  • We work with only quality companies but sometimes warranty issues occurs and it’s our job to facilitate the warranty for the consumer while maintaining a high level of respect for both the retailer and brand.

from Our Clients

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“Darren is a detail-oriented sales professional with deep experience across both the bicycle and powersports industries. He approaches the business in a very methodical way and consistently provides thoughtful market feedback that helps brands stay connected to what dealers are seeing on the ground. Darren has built strong relationships throughout the Northwest cycling market and brings a high level of professionalism to the brands he represents.”

— Teri Lynn, Director of US Sales
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“Darren stands out for his professionalism, his genuine care for his clients, and his strong work ethic. He is highly dedicated, attentive, and consistently goes the extra mile to support his partners with integrity and reliability. It is a pleasure to work with someone who represents both his clients and the brands he carries with such commitment.”

— Maude Gauthier, Co-Owner

“Darren and I have been friends in this industry for close to 30 years, and I can say without hesitation that few reps bring the consistency and professionalism he does. Even in a mature territory, Darren continues to find growth by taking great care of his retailers while always looking for new opportunities for the brands he represents. That balance is rare. You do have to overlook the mustache from time to time to take him seriously—but once you do, you’ll realize you’re working with one of the best in the business. “

— Joe Earley, President
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Contact Us

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